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The Heuristics of Supply Chain Survival – A modest life spent in Supply Chain Management

January 11 @ 11:30 am - 1:00 pm

Please join ISM-Madison on Thursday, January 11th at CUNA Mutual Group.  Mark Ashbrook will lead an interactive discussion as he shares his heuristics (rules of thumb) of Supply Chain Management.   Lunch will be provided prior to the one hour program and participants will be eligible for 1.0 CEU.  **Please bring a photo ID**

Date:     Thursday, January 11, 2018

Time:     11:30 – 12:00 Doors open and lunch will be available

12:00 – 1:00 Welcome and Presentation

Location:             CUNA Mutual Group

5810 Mineral Point Road

Madison, WI  53705

Cost:      ISM Affiliate Members – cost is included in membership dues

Students and ISM Direct Members – $15

Guests – $40

Click Here To Register


 Mark Ashbrook will lead an interactive discussion as he shares his heuristics (rules of thumb) of Supply Chain Management. After years of SCM experience, there comes a realization that what it takes can be distilled in certain rules of thumb and pragmatic views. For example: Business First. If you want that “seat at the table” start by being a first-rate business professional. And, Good Customers want Good Suppliers. (However, the reverse is probably more important to business longevity).

Every SCM or business professional gathers to oneself a set of rules to live by. Things that inform our viewpoints, our philosophical business perspective. Quite often this comes after years of experience-trial and error. This presentation will be interactive. While Mark will share things in his toolkit, he hopes others will share theirs and build on his. 


Mark Ashbrook has served Seats Incorporated for over 23 years. Seats is a manufacturer of seating products for wheeled and tracked vehicles with plants in Wisconsin, Texas and Mexico. Currently, Mark works as Vice President of Operations. However most of his tenure with Seats has been in Supply Chain Management—first as a buyer; then progressively serving as Purchasing Manager, and Materials Manager. As VP of Operations, Mark still has responsibility for the  Supply Chain function in addition to Production, Inventory Control, Trucking, and Continuous Improvement.

Prior to arriving at Seats in 1994, Mark worked for another Wisconsin manufacturer for 7-years in sales and new product development.

Mark’s earliest business interest was in SCUBA diving, owning and operating a retail store in Eau Claire (WI). In addition to recreational diver instruction, sales and dive tours, Mark was employed and operated a commercial diving business.

Active in the local ISM chapter in Madison since 2007, Mark has served on its BOD and held various chairs including President in 2009 through 2011.

Mark holds ISM’s C.P.M. and CPSM certification.



January 11
11:30 am - 1:00 pm
Event Category:


CUNA Mutual Group
5810 Mineral Point Avenue
Madison, WI 53705 United States
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